Saturday, 29 November 2014

Where in the World are all the Beacon Developers?

Publishers of Android apps have access to the Google Play Developer Dashboard, which provides each publisher with various statistics regarding any apps that they have released on Google Play.

When considering usage for my Beacon Scanner and Logger app, it occurred to me that these statistics can be viewed as a sort of "league table", ranking countries by the number of beacon developers who have downloaded the app. Note I'm assuming developers are the primary audience for the app here, though even if this is not the case I suspect it's reasonable to assume the ratio of developers to non-developers would be roughly the same from country to country.

Of 536 total downloads, 260 were still active at the time of writing, i.e. the app had been downloaded to a device but had not been deleted.

As can be seen in the chart and accompanying table copied below, the app was most popular in the US (which accounted for just over 22% of active installations) with Germany (11%) and the UK (6%) second and third respectively.

Breakdown of current app installs by country, as at 26th November 2014
There are issues that compromise the usefulness of my analysis, including:
  • The sample size is probably not large enough for the results to be statistically significant.
  • I've made some fairly crude assumptions about the nature of the audience.
  • The app is only available in English, which would obviously limit its appeal to non-English speakers.

Adding Google Analytics data from this blog gives another view of user location, though there are some posts that would be relevant to a non-beacon centric audience, which dilutes the value of this data somewhat.

The relatively high rank for Australia could well be down to the fact I've reviewed the Blue Cats beacon, which is an Australian product, and much of the traffic from Poland is probably attributable to the fact that our development centre is out there.

Google Analytics data for my blog, for the year to date.

Despite the many caveats laid out above, I find this analysis interesting and probably worth sharing. Feel free to leave feedback if you have any thoughts on this.
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